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Markup calculator

Calculate selling price from cost and markup percent, or find the markup from cost and price, and see the equivalent margin for every row with totals.

Profit $30.00
Profit

Fill any two of cost, price, margin, markup per row; the rest are solved.

Margin is profit ÷ price. Markup is profit ÷ cost. A 50% markup is a 33.3% margin; a 100% margin is impossible.

How to use

  1. Enter the cost and the markup percent for each product.
  2. Read the selling price, profit and the equivalent margin.
  3. Or enter cost and price to find the markup you are actually earning.

Worked example: Cost $40 with a 50% markup

Price = 40 × (1 + 0.5) = $60.00. Profit is $20.00.

The margin on that sale is 20 ÷ 60 = 33.3%, not 50%. A 50% markup always equals a 33.3% margin.

Frequently asked questions

What is the markup formula?

Markup % = (price − cost) ÷ cost × 100. Price = cost × (1 + markup ÷ 100).

Why is margin lower than markup?

Margin divides by the larger number (price), markup by the smaller (cost). Markup = margin ÷ (1 − margin).

What markup gives a 50% margin?

100%. Doubling the cost gives half the price as profit.

Can markup exceed 100%?

Yes, any amount. A 300% markup means the price is four times the cost, a 75% margin.

Can I compare many products?

Add unlimited rows; totals show overall profit and the average markup weighted by cost.

Does it include tax?

No. Use the sales tax calculator on the final price.

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